Objective 1: Create a BRANDING STRATEGY that triggers an emotional response in donors and prospective donors.
- Measure: Increase our digital metrics for web engagement, as well as increase participant engagement and/or donors.
Objective 2: Create a program that connects individuals and groups interested in visiting the Holy Land with “Authentic Travel” resources who will get those visitors to Bethlehem for overnights, tours of the DAK campus and meetings with Palestinian leaders.
- Measure: # of groups, length of stay, connection with DAK, and book donations.
Objective 3: Establish a VISIONARY LEADERSHIP PROGRAM that engages key church leaders (senior pastors) to guide the leadership of BSB in creating policy and fund development.
- Measure: Creation of group, # of pastors, and # of meetings.
Objective 4: Support DAK’s new ENTREPRENEURSHIP PROGRAM by engaging US donors and potential donors with students and professors resulting in financial support and mentorship.
- Measure: # of dollars raised, # mentor relationship established.
Objective 5:INCREASE ANNUAL FUNDRAISING by BSB (and grant making to DAK) by developing and implementing a plan or 2022-2024, including exploration of a COMPREHENSIVE CAMPAIGN.
- Measure: dollars raised annually.
Objective 6:ENSURE FINANCIAL STABILITY of BSB to enable increased grant making to DAK.
- Measure: specific data points used for budget and measurement.
Objective 7: ENSURE OPERATIONAL STABILITY of BSB through development of appropriate POLICIES and PROCESSES to provide structure and direction to the board, staff and Ambassadors.
- Measure: policies and processes developed and approved as needed.
Objective 8: LEVERAGE AMBASSADOR NETWORK to increase awareness of and financial support for BSB and DAK.
- Measure: events planned and funds raised through Ambassador network.
